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CASE STUDY • TURKISH MARKET

Takeuchi & CERMAK Heavy Machinery Catalog System for Türkiye

A digital and print product catalog infrastructure was developed for CERMAK, Takeuchi’s official distributor in Türkiye, for use in the Turkish market. The catalog content delivered under the project scope was prepared in Turkish in accordance with the client’s requirements.

Project Market
Türkiye (Turkish Market)
Delivered Content Language
Turkish (Client Brief)
Infrastructure Design
Digital & print catalog system designed for future multi-language adaptation
1. CLIENT NEED

Clear Product Communication for Türkiye

CERMAK, Takeuchi’s official distributor in Türkiye, required a clear, consistent product catalogue infrastructure to support its sales representatives and construction clients in the Turkish market.

2. TECHNICAL CONTENT CHALLENGE

Technical Complexity & Model Variety

Dozens of excavator models required clear structuring of technical data like engine power, hydraulic flow, and operating weight.

3. CATALOG SYSTEM BUILT

Scalable Catalogue Architecture

Established a color-coded hierarchy, high-res machine imagery, and template architecture compatible with print and digital, built to support future multi-language scaling.

4. DELIVERED MATERIALS
  • Turkish-language printed catalogue layout spreads
  • Mobile & desktop compatible digital PDF & web catalogue structure
  • Model spec sheet templates and comparison tables
  • Digital presentation collateral for trade fair & buyer meetings
5. TURKISH MARKET USAGE

Efficient Communication for Sales & Fairs

The Turkish-language catalogue materials are actively used at CERMAK’s trade fair booths in Türkiye, buyer visits, and digital proposal packages.

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